
Regular keyword research always makes sense since keywords, their cost-per-click (if you are using AdWords) and rankings are always changing. The first step when starting just about any website project, blog post or campaign is keyword research and analysis. There are a lot of tools one can use in this process. Some are free, some can be purchased and installed on your computer, some are hosted and are subscription based. The last group tends to be the most comprehensive, residing on secure servers, fast and accessible from any browser on any platform, anywhere, anytime.